Indicative Module Content
The course focuses on issues related to:
- Business plan: what it is and why I need it
- The concretization and presentation of the business idea
- Technology, Expertise
- Market analysis and research – Marketing planning, Distribution – Sales – Pricing and credit, Brand management (trademarks)
- Business models
- The art of trading.
- Decision making
- Financing and Financial Management: financing, working capital, capital increases, share allotment, performance monitoring, Investment evaluation and planning – budget, Financing for start-ups
- Types of companies, basic corporate legislation
- Potential pitfalls and implementation: business plan success factors
- Human resource management
- Business Collaboration
Lectures are combined with workshops.
Students form teams with the aim to develop, submit and present comprehensive business plans, with the support of the course teacher, coaches, and mentors. Teams develop and discuss their ventures, plan solutions, surveys, and field research.
Students learn by doing, applying the methods in the process from business conceptualization to evaluation, pivot and pitching to potential partners or/and investors.
Students discuss case studies, visit enterprises, and entrepreneurs are invited as guest speakers